[ABOUT]
Guillem “Will” López Nicolau is a Spanish-born photographer working between Berlin, Paris, and Mallorca. His work moves between fashion and documentary, guided by raw emotion, romanticism, and authenticity.
He has photographed campaigns and editorials for Adidas, Salomon, Lacoste, and Zalando, and collaborated with magazines including Numéro NL, Schön!, Duel, Arxipelag, Badlon, and Vanguard.
Working with analogue, Guillem is drawn to imperfection and texture, creating images with honesty and timelessness. His photography focuses on intimacy and atmosphere, capturing moments that feel deeply personal yet universal.
[PUBLICATIONS]
Title, Uniform Display, PhotoVogue, Schön! Magazine, Vanguard, Elle Germany, inStyle, Crack, Metal, Sicky, Contributor, Teeth, Numéro NL, Arxipelag, Solstice Magazine, Client Magazine UK.
[WORKED FOR]
Hugo Blue x Uniform Display, Bimani13, 11TeamSports, Post Archive Faction (PAF), Vetements, Universal Music, Zodiaque, Nio, Camper, Happy Socks, Adidas Originals, Sezgin Ki, Birl Official, Ferragamo, Lacoste, Salomon, Puma x Pleasures, Overkill Shop, P&C, Zalando SE, Lounge by Zalando, AboutYou.
